TORSION adidas Originals
Photography EWEN SPENCER
Styling IMOGENE BARRON

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Product identity inspired by it’s cultural heritage repositioned from then; to now.

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Workbook design using archive material, compiling brand visuals and assets to create a re-interpretation of TORSION through graphic rave-inspired visuals and systems.

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Ewen Spencer gives an authenticity to the photography; the original documentarian of the places and people of music subcultures from the 90s til now.

Graphics generated from the workbook were then interpreted as applications across the campaign visuals as decals used across styling, set design and seeding.

Objects interpret the graphics into physical outputs inspired by bootleg tonality of 90’s/00’s rave.

Pendant, Football Scarf, 7in Vinyl & Silk Head Scarf.

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Custom TORSION jungle track pressed onto vinyl.

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About, The Well